ENTREPRENEUR Michelle Mone has joined the board of technology firm Ve Global.

The advertising technology company has appointed the bra tycoon as a non-executive director as it looks to draw on her retail experience.

Ms Mone said: “Ve has an incredible team of more than 400 staff with locations in 18 territories around the world. This too attracted me as it shows that we have the breadth of skills and expertise to achieve something truly remarkable.”

The appointment marks another step into the tech industry for Lady Mone, who has invested in tech firm We Shop and started selling luxury Dubai flats through Bitcoin last year.

Alongside Lady Mone, the tech firm has appointed financial trading expert Duncan MacInnes and investor Mark Turner.

Ve Global, which has 10,000 clients worldwide, collapsed into administration in April 2017.

Since then, it has secured £15 million from investors, let go of around 100 UK staff and moved to new offices at the White Collar Factory in London’s Old Street.

Morten Tonnesen, Ve chief executive, said: “We are very pleased to welcome Lady Mone OBE, Duncan and Mark to the company.

“The expertise they bring will be of huge benefit to Ve and will be integral to consolidating our strong position in the market while also developing an even better service to our clients.”

Ve Interactive founder David Brown left the business earlier this year after coming under fire for the firm’s exorbitant spending under his tenure.