A popular Scottish craft brewer has divided public opinion after releasing a "beer for girls".

BrewDog announced they would be selling the beer, which has a pink label, to women at a discounted price.

Customers who identify as female will be given a 20 per cent discount.

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The company said the launch is their call 'to close the gender pay gap in the UK and around the world and to expose sexist marketing to women, particularly within the beer industry'.

Adding: "For the next four weeks, we are offering Pink IPA. Inside the bottle, it is the exact same beer as Punk IPA.

"But on the outside, it looks different. This is a reflection of the situation around the world relating to gender imbalance – Pink IPA is our effort to raise awareness of the current, unwelcome, status quo. At BrewDog we are committed to a workplace free from inequality of any sort."

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BrewDog's Pink IPA will be appearing on the market days before International Women's Day and will be served in their 30 UK bars, in the likes of London, Birmingham, Manchester and Glasgow.

The brewer also announced it would donate 20 per cent of all proceeds to the Women’s Engineering Society and to 9to5, which both work to fight gender equality and support women in work.

Public reaction to the new beer has been mixed with branding their marketing strategy as 'lazy' and 'tone deaf'.

Those in support of the release said it was in tune with BrewDog's humour.