Minimum pricing of alcohol could remove the cheapest strong white ciders from shelves.

The new law takes effect today with shops forced to increase prices to at least 50p per unit of alcohol.

READ MORE: How much your carry out will cost from today

It will mean a three litre bottle of strong 7.5% cider will cost £7.50, trebling the price of some brands.

The Evening Times spoke to shopkeepers in the city to ask the impact it will have on trade and the effect on customers.

A 75cl bottle of bottle of 37.5% vodka will cost £13.13 and a 40% abv bottle of whisky £14.

READ MORE: Nicola Sturgeon: Scotland leads the world on minimum pricing

Independent off sales in Glasgow said it won’t affect most customers.

But they said they will no longer stock strong ciders like Pulse or Frosty Jacks as customers would no longer buy them.

In High Spirit Off Sales in West Nile Street, Betty Glen serves a customer two cans of Tennent’s Super Lager costing £1.99 each.

She said that price will not change.

READ MORE: How much your carry out will cost from today

She added: “It will affect HCC cider, that will double in price from £1 a can to £2.”

She serves a customer four cans and tells him it will cost £8 from tomorrow.

As he leaves we asked him what he though about the price of his tipple doubling.

He said: “I know they are trying to stop the weans drinking but what about the adults.”

Ms Glen was not impressed by the minimum pricing strategy.

READ MORE: Nicola Sturgeon: Scotland leads the world on minimum pricing

She added: “They should look at why people drink in the first place rather than the price of the drink.

It is just to make it look like they are doing something about the drink problem.

“It won’t affect my customers. It wont affect much of what I sell.

“I wont order any more Frosty’s or Pulse. I didn’t sell a lot of it anyway.”

In Dumbarton Road, Mr P Singh in Day-Today has just re priced most of his stock to meet the new laws.

He has around a dozen bottles of Pulse strong cider still with a label price of £2.49 for a two litre bottle.

READ MORE: How much your carry out will cost from today

He said he will sell some of it before closing then it will be gone from the shelves and he will not stock it anymore.

He said: “My customers have been OK with the new law. Some have complained but most do not have a problem with it.

“I won’t sell the strong ciders any more at more than £11 no-one will buy it. They will buy something else.”

The Evening Times asked leading supermarkets what prices will increase and if it would affect products already sold above the 50p minimum.

READ MORE: Nicola Sturgeon: Scotland leads the world on minimum pricing

Tesco said: “We wouldn’t comment on the specifics at this stage.”

Morrisons apologised for being unable to provide information stating and said it would take too much time to gather the information and some would be commercially sensitive, Asda did not respond to our questions.

READ MORE: How much your carry out will cost from today