POLICE launched an investigation after a disturbing video showing a thug bully repeatedly batter a screaming boy near Kilmarnock went viral.

Apparently filmed outside Loudoun Academy in Galston, East Ayrshire, the Evening Times reported on Wednesday how the vile teen was seen tossing his unsuspecting victim into the fence after which the boy burst into tears.

The camera then showed the bully towering over and kicking the boy who was wailing while pleading: “I’m sorry, I’m sorry, I’m sorry.”

Glasgow Times:

The brutal video was brought to officers’ attention who said they have looked into the incident.

A Police Scotland spokeswoman told the Evening Times: “We can confirm that an investigation has been launched after police received a report of a 13-year-old being assaulted in Galston.

“As a result of enquiries, a 14-year-old boy is now the subject of an Early and Effective Intervention (EEI) warning.”

READ MORE: Shocking moment thug bully beats screaming boy in viral video near Kilmarnock

Popular online Geordie comedian Robin Armstrong shared the stomach-churning video with his 650,000 Facebook followers on Wednesday.

In under 24 hours, it amassed over 160,000 views.

A raging Robin fumed at the end of the clip: “What are you playing at? Look at the size of you compared to him, you f****** big ginger c***. What a f****** embarrassment you are, and you were looking at the camera like you were buzzing. What did you get from that? Absolute embarrassment, you’re a f****** embarrassment.

“I can’t wait until you see in the comments how much of a loser you are. Your family are going to see you doing that. What are you doing?

Glasgow Times:

“Rumor is they’re the same age. I don’t care, he’s not the same size, is he? Get home and play some Pokemon, you big, useless tramp. You are the one who’ll soon be getting kicked about. You’ve just wrecked your life.”

EEI is a national framework for working with young people aged between eight and 17 who have been involved in offending behaviour.

It aims to divert these young people away from referral to the Scottish Children’s Reporter Administration (SCRA) and referred, instead, to the EEI process.

Action taken might include referring the young person to an agency for support, providing direct interventions, or another approach to ensure the best outcome is delivered for the young person.