THE owner of a Glasgow lingerie boutique has hit back after being slapped with an ad ban for, "objectifying women."

Marcella Louden of Silks, which has branches in Netherlee and Hyndland, said she was unclear why the Advertising Standards Authority had criticised her on the grounds of one complaint.

The ad featured the torso of a woman, in a £180 lingerie set, leaning forward with the tagline, 'Tease the Season' and was displayed in December last year.

Read more: Silks boutique: 'Sexually suggestive' advert banned for 'objectifying' women

A complaint was received after it appeared on a billboard at Clarkston Toll.

Ms Louden said she was in the business of, 'making women feel good about themselvers' and not objectification.

She said: “I requested an image from one of my suppliers, Aubade, for use in my Christmas campaign. What I got was a close-up showing the delicate embroidery on a bra, brief and suspender set.

Read more: Silks boutique: 'Sexually suggestive' advert banned for 'objectifying' women

"There is a trend amongst brands at the moment for photographs in which the model’s head isn’t shown, in order to emphasise the product, so I never thought for a moment that anyone would find this image offensive.

“The set depicted was a premium product and was designed to appeal to women who want to wear something special under their Christmas party outfit.”

She cited French lingerie firm Aubuade’s website which features neck-down shots of both male and female models and Belgian labal A.F. Vandevorst, which models down the runway in Paris wearing motorcycle helmets and masks.

She said: “Silks has been open for more than 30 years and I have owned it for the last 11 years. We sell high quality lingerie and swimwear and our clients include women who have had mastectomies or who need care products.

“We take great care with fitting and with providing the best service for our customers because we are in the business of making women feel good about themselves, not about objectifying them.”

Read more: Silks boutique: 'Sexually suggestive' advert banned for 'objectifying' women

“I did see an email from the ASA but it got lost amongst the bureaucracy of running a small business, which I do singlehandedly, I certainly didn’t ignore it because out of lack of concern about public opinion."