SPECTACLE wearers are set to be national style pioneers after an award-winning Ayrshire optometry group launched a new service.

Independent optometrists Urquhart Opticians have introduced Style Consultations, a private one-to-one personal shopping experience with a dedicated eyewear stylist. Designed to help clients navigate their way through the array of frame shapes, colours and styles now available, the service was launched this month with Urquhart Opticians believed to be the only optometry group in Scotland now offering the personal shopper, stylist experience.

Peter Telfer, business partner at the independent group, said: "At Urquhart Opticians we aim to inspire our clients to look, feel and see their best. Innovations in eyewear designs, styles and materials mean the choice available is greater than ever, and even the most experienced of spectacles-wearer can find the choice daunting. To address this, we have launched our new personal shopper Style Consultations, a relaxed, unrushed private experience for clients keen to fully explore the statement styles now available and choose a frame which reflects their individuality.

“We believe we are currently the only optometrists in Scotland offering these bespoke style consultations, and one of only a handful across Britain, so we are very excited to be pioneering this service here in our flagship practice in Kilmarnock.”

With more than 20 years of eyewear experience, Kilmarnock-based eyewear stylist Joan Reid will be leading the new service. She has been part of the Urquhart Opticians team for two years and is now dedicated to delivering this new personal-shopper-style experience from the independent optician’s practices in Kilmarnock, Prestwick, Troon and Glasgow.

Joan added: “It’s really exciting to be launching this new Style Consultation service here in Kilmarnock. Consultations can take place during opening hours or privately after hours in one of our practices. Each will be unique, but we advise setting aside up to two hours, bringing along a friend and perhaps some favourite pieces from your wardrobe.

"We’ll explore your individual style and your lifestyle, delve into the collections of top brands such as Face a Face, Tom Ford and Tiffany, and we can even order in samples from exclusive brands not normally displayed in the practices.

“The innovations in eyewear design, materials and style are incredible, so whether it is for your first pair of spectacles or if you’re looking to refresh your look, a bespoke Style Consultation is a great way to choose a frame that fits both you and your personal style.”