Push the Button encourages senior pedestrians to use controlled crossings and safer crossing places where possible.
It also stresses the importance of taking care when crossing near large vehicles, in particular goods vehicles where the driver's view is limited.
The campaign will also target motorists to remind them to slow down and be particularly vigilant in residential areas, especially around shops and other popular venues.
Officers from the city council's road safety team are working in partnership with the council's junior road safety officers who are children in primary six and seven.
They will be talking to older relatives and trying to persuade them about the advantages of using a crossing.
Older people will also have the chance to engage with the task force on a mobile vintage bus which will be stopping at local health centres and libraries throughout the week.
On Friday, the vintage bus will be sited in George Square throughout the day, staffed by road safety staff and the junior road safety officers.
Alistair Watson, the council's roads and environment spokesman, said: "We have seen a steady reduction in road deaths and casualties over the last 10 years but we must continue to work hard to achieve the government's casualty reduction targets for 2020.
"With the nights getting darker earlier, it is important older pedestrians take extra care when crossing roads.
"The information sessions on the bus - along with the promotional materials - are designed to remind all pedestrians of the safest way to cross roads."
There are over one million people in Scotland aged over 60 and of all pedestrians killed, nearly half are in that age group - four times higher than the average for all other age groups.