The charity Crimestoppers wants to see a massive reduction in the number of drivers under the influence of drink or drugs.
It also wants to see a clampdown on motorists taking to the roads without insurance or while disqualified.
A charity spokesman has called on the public to help them track down what they call "criminal drivers" so they can get them off the road.
The project, which starts today, is supported by Police Scotland and the Scottish Government.
It follows a three-day campaign in August during which police found almost 200 people driving either uninsured or unlicensed.
Figures show that, in the year from April 2012, 18,285 people were found to be driving while disqualified or with no insurance.
A further 6359 people were caught driving under the influence of drink or drugs - and there were 9673 injuries because of road accidents over that period.
Alan Gall, Chairman of West of Scotland Crimestoppers, said: "It's horrifying to think that so many people are behind the wheel when they shouldn't be, whether that is driving under the influence of drink or drugs or without insurance.
"Vehicles in the wrong hands are effectively killing machines, and I would urge anyone who knows of someone who is behind the wheel when they shouldn't be to contact us anonymously and give us the details of the person and vehicle that is breaking the law."
Justice Secretary Kenny MacAskill said: "We fully support this crackdown on selfish drivers who have no right to be behind the wheel and are a danger to themselves and other road users.
"We also urge the public to play their part by reporting anyone who continually flouts the law in this way.
"By using Crimestoppers they can do so in the knowledge that their information remains anonymous, and they are making the roads safer for everyone."
Chief Inspector Stewart Carle of Police Scotland's Road Policing Branch said: "Drink/drug driving is extremely dangerous. It cannot and must not be tolerated.
"There is simply no excuse to knowingly allow a family member, friend or colleague to get behind the wheel if they are under the influence of drink or drugs.
"If, for your own safety, you feel you can't intervene, then you must call the police or Crimestoppers to alert them to the danger before someone is seriously injured or killed. Equally, if you see a vehicle being driven erratically or dangerously then make that call."