A campaign has been launched to promote recent changes in the law that aim to reduce the number of rape and sexual assaults.

The We Can Stop It drive promotes a recent shift under the Sexual Offences (Scotland) Act 2009 that focuses on a range of offences, such as sex when a victim is asleep or unconscious; sex without consent through inebriation; and male rape.

The campaign wants young people to consider how they can prevent sexual offences and uses a group of 18 to 27-year-old men as role models.

It is being led by the Association Of Chief Police Officers In Scotland after consultation with academics and focus groups who found previous campaigns on the subject were often victim-focused or targeted men as perpetrators.