Recycling charity Starter Packs has launched its own video ad, which is running on YouTube.
It features development manager Sarah Findlay and her staff highlighting the work of the charity.
Already more than £1000 has been raised through the online appeal.
For staff it gave them an opportunity to deliver an important message while giving viewers a glimpse of exactly what it is the charity does.
Starer Packs, a winner of an Evening Times-backed Glasgow Community Champion award, gives practical help and household items to help previously homeless people set up home.
Volunteer David McGinley swapped his regular role as driver to go behind the camera. The five-minute film was all shot on his iPhone.
Sarah said: "We are always looking for new ways to get our message out and raise funds.
"Everything we do on our Facebook page takes off really quickly, and this seemed like an ideal next step for us."
In the video, staff speak about how important their work is in helping people get back on their feet after becoming homeless.
Claire McGinley, deputy development manager, said: "We have had a couple of hundred hits already and there is a link for people to donate.
"Already we have raised more than £1000 through people watching the film. We have suggested that if they can even donate the price of a cup of tea, it all adds up.
"We are continuing to raise funds to move to bigger premises to cope with the demand for the service, but you have to think of new ideas all the time."
The charity deals with more than 2000 referrals a year from housing associations from across Glasgow.
They are currently in desperate need of towels, bedding and glasses.
Watch the video at: www.youtube.com/ watch?v=cILeFrWFAV0