That was the message from the bosses behind the £1 million revamp of Scotland's only 'indoor real snowsports facility' at Braehead.
They revealed their ambition was to turn the facility into a snowsport centre of excellence.
The revamp of Snow Factor includes a huge snow-link connecting the 200m-long piste with the restaurant bar, which serves authentic Bavarian and Tyrolean food and drink.
Giant windows give panoramic views over the River Clyde, while a 12 metre high ice-climbing wall will be installed by the end of the month. Future plans include a luge run and snowboarding half-pipe.
The newly-unveiled look comes less than a year since award-winning business entrepreneur and adventure specialist Jamie Smith bought Snow Factor – then known as SNO!zone – from Capital and Regional for an undisclosed sum.
The 42-year-old owner of Snow Factor International, said: "This is the latest in a series of enhancements to the facility, the outcome of canvassing the opinion of many of our customers and staff to identify key areas for improvement.
"The snow-link, the permanent freestyle park features and our new après ski bar and restaurant underline our commitment to establishing Snow Factor as a snowsport centre of excellence – and Scotland's newest year-round resort."
Other improvements include new snow-blowing equipment, improved cooling systems, extra lighting, a new on-site call centre and a revamped reception and ski gear rental area.
Jamie added: "The vision is to create a spectacular, year-round destination, .
"We now have a greater emphasis on instruction and lessons. Whether clients are looking to sledge, learn how to ski or board, try ice-climbing or to learn skills including jumps and tricks for harder pistes, we offer a programme to suit."
He added: "Over the past year we've invested significantly into the business and also in our team, with more than £100,000 poured into staff training and development.
"We now employ possibly one of the largest teams of year-round snowsport instructors in the UK as we pursue our ambition to be a snowsport centre of excellence."
Snow Factor attracts more than 5000 skiers and boarders each week, a jump of 22% on last year.
Jamie, a lifelong outdoors enthusiast, declared: "There's a heck of a lot of potential here. We see it as Scotland's sixth ski resort."
Visit: www.snowfactor.com
