INDIE band Camera Obscura are celebrating their millionth internet play after reaching a new audience with the latest Tesco adverts.
The Glasgow popsters provide the haunting soundtrack for the ad for the store's F&F fashion line.
And plays of their songs have now passed the million mark on webpage Myspace, helped by the use of the song Country Mile on the ads and another - Lloyd, I'm Ready to Be Heartbroken - in the hit TV medical drama, Grey's Anatomy.
Manager Francis Macdonald of Shoeshine Records said: "Bands are finding new ways to get their music across to people.
"People are hearing music they like for the first time, and that's introducing them to new acts."
Camera Obscura are currently touring Europe and release a new single, Tears for Affairs, this week.