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Take on Sir Alan and put yourself in the firing line
 
Software firm T-Enterprise has created a game based on TV show The Apprentice
Software firm T-Enterprise has created a game based on TV show The Apprentice
 
Sir Alan chose Lee
Sir Alan chose Lee
 

by Jonathan Rennie

THE Apprentice has finished for another season, but the public will now get the chance to find out if they can avoid being told "You're fired".

Lee McQueen was named the latest winner of the BBC show on Wednesday night and got his reward of a £100,000 salary after being hired by tycoon Sir Alan Sugar.

Now a Coatbridge company has developed a light-hearted computer game based around the final task issued to the contestants in the programme, where they were asked to create an original male fragrance.

The game, called Eau de Sugar, gives players 60 seconds to design the complete packaging. If you don't finish in time, you will be fired!

Sadia Chishti, managing director of software firm T-Enterprise, said: "The Apprentice just gets bigger and better every time and we thought it would be fun for Sir Alan to put the public to the test."

T-Enterprise has become one of the most talked about computing companies in Britain.

Run by just six people, its main line of work is designing websites and creating bespoke software for firms.

But it has made its name by creating viral games'.

A viral game is a web-based game on the internet that can be passed around by e-mail, computer forum or word of mouth, which then starts a chain.

A viral game serves two main purposes; it is a means of promoting business and provides entertainment.

The company captured national headlines in March when it launched a game for players to help a Heather Mills character collect her £24million divorce settlement by throwing water around a court.

It has also created games for a Welsh council to educate children about a creative and cultural centre.

And after the troubles at the opening of Heathrow's Terminal 5, T-Enterprise created a game that turned Willie Walsh, the chief executive of British Airways, into a baggage handler.

The Heathrow Terminal 5 game resulted in leads with some major firms.

Co-founder Zarrar Chishti said: "We had a phenomenal number of inquiries from companies and are arranging meetings and seeing where they lead to."

You can access the latest game at www.t-enterprise.co.uk/eaudesugar

Publication date 13/06/08

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