The Make Young People Your Business drive is being launched today with the announcement of 70 new youth jobs at employment training firm Webhelp TSC in Glasgow.
Youth employment minister Angela Constance said: "Make Young People Your Business Week is all about selling the benefits of taking on an enthusiastic young person to our employers, and what better way to get it all started than the announcement of 70 fantastic opportunities in Glasgow?
"Webhelp TSC clearly need no convincing that young people are the future of their business, but in order to support more young people into jobs we need more employers to come on board with the idea that the younger generation can aid their economic growth.
"Webhelp TSC is just one of the many employers I have come across that are fully engaged and recognise the benefits of bringing in young employees.
"While our youth employment figures are moving in the right direction, we need more businesses to step up and give our talented young people the chance to shine."
Webhelp TSC chief executive officer David Turner said the firm launched its customer experience academy as a pilot project a few months ago and it now employs 137 people.
He added: "We noted there were a growing number of candidates who didn't quite have the interpersonal skills to pass our recruitment tests, but they were only just failing. We felt that it wouldn't take much to get them over the line and once they were in employment, they would blossom.
"The pilot scheme proved this to be the case."