IT IS the slogan which will showcase Glasgow around the world and it puts the people of Glasgow at its heart.

People Make Glasgow has been chosen as the city's new marketing slogan

After a six-week public consultation Glasgow City Marketing Bureau (GCMB) unveiled the words which replace Glasgow: Scotland with style – and which will rival the famous Glasgow's Smiles Better.

The Evening Times has followed the campaign since it started in April and immediately attracted the attention of Glasgow residents and ex-pats who wanted to talk about what makes Glasgow great.

City bosses have earmarked £500,000 to promote the brand in the UK and worldwide.

Councillor Gordon Matheson, leader of Glasgow City Council and chairman of GCMB, said the new slogan is "perfect".

Mr Matheson said: "We spoke to Glaswegians from all walks of life, at home and abroad and online.

"When we looked at the website, Facebook and Twitter, the posts said it's the people who make Glasgow.

"When we read postcards people submitted, they said that it's the people who make Glasgow.

"When we asked business leaders and schoolchildren they all said the same thing.

"No other city has ever placed its people at the heart of its brand.

"Our people are our greatest asset."

During April and May GCMB asked the people of Glasgow to tell them what makes the city great.

More than 1500 people in 42 countries shared their views while the website recorded 7000 visits.

In addition, the conversation reached more than 400,000 Facebook and Twitter users worldwide.

More than 40 of the city's business leaders, from the public and private sectors and academics from the city's universities were quizzed for their views.

Glasgow Chamber of Commerce chief executive Stuart Patrick said: "On behalf of the business community, we warmly welcome the new brand.

"It's fitting that it has been delivered with the help of the people of the city, as we couldn't agree more that the main selling points for attracting business and investment are Glaswegians and their skills.

"Now our job is to go out and use the brand's core message to sell Glasgow to the world."

IT IS thought to be the first time a city asked the public to help create a new brand – and the first time social media has been involved.

The new brand has a tough job to do – promoting life sciences; financial and business services; low carbon industries; engineering; manufacturing and design; higher and further education; and tourism and major events, all of which are priority growth sectors for Glasgow.

But marketing bosses are confident the slogan can cover all seven.

It will also act as a positive promotion of Glasgow when a predicted 1.5 billion TV viewers around the world focus their attention on the city for the 2014 Commonwealth Games.

David Grevemberg, chief executive of Glasgow 2014, said: "Glasgow is a vibrant and welcoming city shaped by the warmth of its people and this new brand captures this beautifully."

Marketing bosses said the new brand is flexible enough to reflect Glasgow's diverse economy and its many strengths.

For education they suggest 'People Make Glasgow Smart'. For sport, 'People Make Glasgow Active'.

Mr Matheson added: "One of the real strengths of this brand is its flexibility.

"It will resonate with, and is adaptable for, multiple audiences, which will reflect Glasgow's increasingly diverse economy and articulate our credentials across all of the city's key growth sectors."

"There's never been a more exciting time to be in Glasgow.

THE city is growing faster, achieving more and bursting with energy and opportunity.

"We're the principal powerhouse of the Scottish economy; the cultural, sporting, engineering and academic heart of the country; and we're now one of Europe's top financial centres.

"We have a remarkable business tourism sector, we're the number one retail destination in the UK outside of London and our educational achievement levels and job creation rates are well above UK and European averages.

"Such is the transformation of this city that Glasgow now accounts for almost 40% of Scotland's wealth generation – Glasgow is good for Scotland. People make Glasgow prosper."

The brand will be rolled out over the coming year and will be fully in place in time for the Commonwealth Games.

Professor Sir Jim McDonald, Principal of the University of Strathclyde and chairman of the Glasgow Economic Leadership Board, added: "This launch is another milestone in Glasgow's 'renaissance' and it celebrates what makes us a great city.

"It is absolutely fitting that the city is putting its citizens front and centre with the new brand.

"Glasgow's people are the lifeblood of the city and they make it unique and exciting.

"Our new brand will provide a platform to show the world Glasgow's strengths and act to attract investment, growth and opportunity to our fine city."

catriona.stewart@ eveningtimes.co.uk