Braehead is installing a virtual changing room – a giant TV screen that uses the latest computer technology to superimpose different outfits onto a customer without them actually changing their clothes.
The hi-tech gadgetry will be in the shopping centre for the first time, along with style advisors from today as part of the annual, Braehead Fashion Week.
Jo Quinn, assistant marketing manager at Braehead, said: "It will be a fun and interesting way for people to see what colours and styles of dresses suit them without them having to take off their clothes.
"Sometimes people don't have time to try on loads of different dresses so this is the answer for them.
"Every year our fashion week gets better and engaging customers like this attracts them to the centre. You can't get these sorts of experiences with online shopping."
Magic Mirror uses built-in movement sensors, similar to the ones found in X-Box consoles, which allows shoppers to see real-time images of themselves wearing different dresses from a host of shops at Braehead.
On a trial run customer Shona Forrester, 40, who works for the Scottish Government, said the mirror was ideal for busy people.
The mum-of-two, from Johnstone, said: "It's absolutely fantastic.
"You just click on a button to change the dress and the size and you really get an idea of what suits you.
"I'm a working mum and I never have the time to try on loads of outfits so this is just what I need.
"I picked out a maxi dress from Oasis that I never would have considered trying on before."
Clare Macaulay, 25, an assistant shop manager from Barrhead, said: "Who has the time to try on dozens of dresses?
"I saw loads of patterns which I thought would suit me without taking off my clothes. I think it will definitely increase footfall in the centre because it's such a different experience."
Braehead's marketing manager, Lydia Brown said: "You can never replace the experience of picking up clothes and feeling the fabric, but as a fashion snapshot, Magic Mirror is ideal for people who want to quickly see how they look in different outfits."
Stylist Jade Halbert will be on hand to offer free styling advice on the latest fashions and colours in the Perfect Party Dress pod as part of the fashion week.
It ends on Sunday, with the last of a three-day catwalk show hosted by TV style guru Mark Heyes from Houston, Renfrew- shire, when models will showcase the winter trends.
