Dags Hofrats, 23, has become the first UK distributor of a new food craze, the Pizza Cone, which will be sold at Glasgow Caledonian University campus.
Dags, who lives in the city centre, said the snack is "exactly as it sounds", with fillings included.
He said: "The cone is made from pizza dough and filled with different types of pizza topping."
Specialist equipment is needed to make the snack, which takes around three minutes to prepare, before it is presented to customers just like an ice-cream, in custom-made stands.
Costing £2.70 each, the cones come in nine flavours including pepperoni, mushroom or spicy chicken.
Dags said: "It's very easy to eat, doesn't make a mess and it's a convenient pizza on the go.
"I love them, and have one every day."
A former Caley student, Dags first studied International Retail Marketing after moving with his family to the UK from Riga in Latvia.
Looking for inspiration, he Google-searched "crazy business ideas" and the pizza cone product came up.
He decided to take a break from his studies last year to concentrate on his business idea with the help of business start-up enterprise Entrepreneurial-Spark.
After getting a UK distribution licence and importing ingredients from Italy, the entrepreneur created his own brand to sell the Pizza Cone in the UK.
He then set up a trial with the university through their caterers Encore – part of the Cordia group – and managed to sell more than 1000 cones in just six weeks.
Now they will go into full production in the university's refectory from Monday catering for 16,000 students and 1800 staff on campus.
Dags added: "I always trust my gut feeling and when I asked my friends what they thought of the Pizza Cone idea they thought it was great.
"A spoke to the university and they agreed to take it on board.
"I hope it will have a huge impact in Scotland - then I'll go UK-wide."
Frank McCabe, catering manager for Encore at the university, said: "I think this could be a great success."
