After a wash-out summer, Scottish Water has launched three videos urging people to turn off the tap and save water.
The company points out a huge amount of energy is needed to treat and pump water and is urging householders to consider the environment.
It suggests a number of water-saving measures, including taking less time in the shower, turning off the tap while brushing teeth and taking a shower instead of a bath.
Householders are also asked to use a bucket and sponge when washing the car, catch rainwater in a water butt and to avoid using sprinklers.
Washing machines should be fully loaded, vegetables washed in a bowl and the kettle filled with only the water needed.
The three videos were made by the authority's in-house team and used employees as actors.
Keith Phillips, Scottish Water's development planning manager, said a number of initiatives were under way to make Scotland more water-efficient.
The company is undertaking a trial of water-efficient measures in social housing and five housing associations, with 400 homes, are taking part.
Mr Phillips said: "We will be installing meters in the homes to measure the water consumption over three years.
"The meters are currently being installed with a view to the start of the year one trial being some time next year."
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