Social media bid to help Games thrive

SOCIAL media ­experts gathered in Glasgow to uncover how to make the Commonwealth Games rival the Olympics.

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More than 150million tweets made sure spectators felt they were ­involved at London 2012.

And organisers and innovation charity Nesta an is asking how to emulate that success in Glasgow.

Charity bosses ­organised a debate at the SECC yesterday with speakers including John Beattie of BBC Scotland and Alex Balfour, head of digital media for the 2012 Olympic Games.

Jackie McKenzie, Nesta Head of Innovation Programmes Scotland, said: "This event was a great success and is the first in a series about innovation that we will be holding across Scotland in 2014.

"There were a number of thought-provoking ideas about how the Commonwealth Games can use social media to present Glasgow as a city with a huge personality, as well as to tell the stories of competing athletes to inspire our young people.

"A full video of the event will be available on the Nesta website at and we hope people will watch it and see how they can take part in the Games through social media."


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