Stars of stage and sport lead city hotels boom

GLASGOW'S hotels raked in a ­fortune last month when music, football and badminton fans all booked rooms.

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The city's hospitality sector had the best November for seven years and there was one night when just about every room available in the city centre was fully booked.

Tourism market research specialists at LJ Research today revealed that the occupancy rate last month averaged 83% although on 12 individual nights it reached a whopping 90%.

But on Saturday, November 23, the occupancy rate soared to 98% on a day when Jools Holland had a gig at the SECC, Italian tenor Andrea Bocelli was playing the Hydro, the Scottish International Badminton Championships were played at the Emirates Arena in the East End, where nearby Celtic beat Aberdeen 3-1 in a SPL match.

Glasgow's hotel sector cashed in on the best November since 2006 - the highest since monthly records began in 1999 - when figures ­reflected a 2% year-on-year rise.

The LJ Forecaster report is based on data collected from 23 hotels which have a combined 3674 rooms in the city centre and follows other recent monthly records.

Research director Sean Morgan said: "Another record month for Glasgow's hotels suggests solid growth is under way in the city's tourism industry.

"At 83.3%, November was the sixth consecutive month with ­occupancy rates higher than 80%.

"A year-on-year decline in room rates demonstrates the value of business tourism to Glasgow, specifically hosting the International Conference on Drug Therapy in HIV."

November was especially busy because of a range of events, ­including a number of concerts at the SSE Hydro such as the Arctic Monkeys, Vampire Weekend and Simple Minds.


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