HTC launched its real Gold HTC One to celebrate the 18th anniversary of the MOBO Awards, which will be held at the Hydro on Saturday. The awards celebrate urban music and culture.
The £2,750 18ct gold phone was crafted by HTC in partnership with Goldgenie founder Laban Roomes and includes a special MOBO 18 logo which has been laser etched on the back of the device.
There are only five of the phones in existence and one will be handed to the winner of the MOBO Best Newcomer award. Acts that are up for the award include Daley, Elli Ingram, Etta Bond, Fuse ODG, Jacob Banks, Stylo G and X Factor runner-up Jahmene Douglas.
Don't miss our special online coverage of the MOBO Awards tomorrow night on eveningtimes.co.uk as the biggest stars are placed in the limelight at the Hydro in the latest high profile event to be hosted at the new venue.
Phil Blair, HTC President, Europe Middle East and Africa, said: "The best artists have always been given gold discs to celebrate their success, but today most people listen to music on their phone. We wanted to celebrate that fact. The award winning HTC One is the gold standard in mobile design and innovation, so it was an obvious choice to make it even more special. We're sure the winning MOBO artist will love their unique phone and we will even be giving a lucky member of the general public the chance to get their hands on one soon too."
Kanya King MBE, founder of the MOBO Awards, said: "MOBO turning 18 is a huge achievement and a special time for us. The 18ct Gold HTC One phone is a great addition to our coming of age celebrations and helps add MOBO glitz to proceedings."