Canada to switch on to Games

CANADIAN broadcasters CBC/Radio-Canada will provide coverage of Glasgow 2014.

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It has been announced as the latest broadcast rights holder of this year's Commonwealth Games.

The national public broadcaster's coverage will include daily multi-platform coverage on TV, radio and online platforms.

The latest agreement adds to the existing broadcast deals for the Games.

Glasgow 2014 will be the biggest multi-sport event Scotland has ever hosted and around 4500 athletes from 71 nations and territories will take part in the Games with 17 sports on show across the 11 days of competition.

It is anticipated that a total audience of 1.5 billion people worldwide will see Glasgow 2014's sports action and Opening and Closing Ceremonies through international television and radio channels.

The sale of broadcast right packages worldwide is a part of Glasgow 2014's commercial programme which aims to raise around £100million in revenue through licensing, merchandise, sponsorship and ticketing.

Sport

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