Female indy supporters: new BT ad was patronising to women

Female nationalists have criticised an "insulting" Better Together campaign video which they claim depicts Scottish women as "daft ditherers" who do not understand enough about the independence referendum.

Loading Comments
Share
Print

The YouTube video features an actress voicing concerns about independence which Better Together say was drawn from the verbatim comments of women in focus groups and doorstep canvassing.

Better Together urges women to vote No not only for "the love of our country" but for "the love of our families".

But Women For Independence say "the implication that a No vote is the only choice a mother should be making for her children is insulting".

A spokeswoman said: "We think it's disappointing that Better Together decided to portray Scotland's women in this way.

"The narrative suggests that women who are still making up their minds how to vote don't understand enough about the issues to arrive at an informed decision. That is not our experience.

"Women for Independence have spent the last two years listening to women, discussing what matters to them. They are thoughtful, intelligent and articulate.

"The polls show that when they do get helpful information they understand that this is our one opportunity to change their lives, and all our lives, for the better. That's why more and more are moving to voting Yes."

Kirsty Strickland, first-time mother to six-month-old Orla, has said: "The Better Together referendum broadcast was an absolute embarrassment.

"It portrayed women voters as daft ditherers who don't understand the magnitude of the decision they have to make.

"The implication that a No vote is the only choice a mother should be making for her children is insulting."

Launching the video yesterday, Better Together campaign director Blair McDougall said: "The key factor for people isn't the love of our country - as both Yes and No voters love Scotland. The key factor is the love of our families."

He added: "The words spoken in the film are taken verbatim from conversations on doorsteps with undecided women voters and from the opinion of women in dozens of focus groups around the country.

"With so many unanswered questions, more and more of us are coming to the decision that it is just too big a risk to take with our kids' future."

Families

Commenting & Moderation

We moderate all comments on Evening Times on either a pre-moderated or post-moderated basis. If you're a relatively new user then your comments will be reviewed before publication and if we know you well and trust you then your comments will be subject to moderation only if other users or the moderators believe you've broken the rules

Moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours. Please be patient if your posts are not approved instantly.

177914

Have you got a story?

Contact the news desk on 0141 302 6520 or email news@eveningtimes.co.uk
Games news:

Putting the world to rights

Gail's Gab

Indyref outcome tore my heart out but the dream is not over

Times Out

Entertainment

Lifestyle

TV Advert
Janice Bell

Janice Bell

You couldn’t make up half the stuff that happens to PA Janice Bell- some of the jams she gets herself into are worth a story or two.

A weekly round up of social highlights

A weekly round up of social highlights

Cat's Eyes on Glasgow

Meet Charlie the referendum rooster who decided the result in his own unique way

Michelle McManus

Michelle McManus

Columnist Michelle McManus is Sussed in the City, and loves to chat about anything and everything.