Mr McBride had been working in High Street, Airdrie, when he was struck by a Peugeot 3008 around 10.35am. Police have not yet confirmed the nature of his work.
Emergency services attended and he was taken by ambulance to Monklands District Hospital where he later died
Police Scotland said the driver of the car was "extremely distressed" and received treatment from paramedics at the scene.
They said investigations are currently underway, and are appealing for witnesses.
The Health and Safety Executive have also been informed and are liaising with the police.