Twitter 'outpaced by Facebook'

Social media giant Twitter has surpassed 255 million active users for the first time, but continues to struggle to keep pace with rival Facebook, according to quarterly figures released last night.

Loading Comments
Share
Print

The micro-blogging network, which has more than 15 million active users in the UK, saw an increase in the number of monthly active users and revenue. But market experts felt the company's figures were disappointing, and shares dropped 11% in the aftermath of the announcement.

Twitter celebrated its eighth birthday earlier this year, and saw its revenue more than double compared to the same quarter of 2013. However, losses were up from 27 million dollars (£16 million), to more than 130 million dollars (£77 million).

Rival Facebook in comparison saw its own revenue go beyond the 2.5 billion dollar mark (£1.4 billion) when it announced its quarterly figures last week.

Twitter chief executive Dick Costolo said: "We had a very strong first quarter. Revenue growth accelerated on a year-on-year basis fuelled by increased engagement and user growth."

The number of people actually joining the network is slowing, however, and industry experts say this is what is damaging share prices, as the company tries to keep pace with Facebook - which boasts more than one billion users, with more than 800 million of them being active every month according to the social network's own figures.

Twitter continues to have most of its success on mobile, with the quarterly figures showing that 75% of the site's advertising revenue came from mobile devices. Overall advertising revenue was up by more than 120% compared with the previous year.

Last week, Twitter also unveiled a new look to user profiles on desktop computers, reportedly put in place to help entice new users to the network with the design, which is supposed to offer a more personal experience.

Twitter designer David Bellona said at the time of the launch: "Your Twitter profile shows the world who you are. We look forward to seeing what that means to you."

Business

Commenting & Moderation

We moderate all comments on Evening Times on either a pre-moderated or post-moderated basis. If you're a relatively new user then your comments will be reviewed before publication and if we know you well and trust you then your comments will be subject to moderation only if other users or the moderators believe you've broken the rules

Moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours. Please be patient if your posts are not approved instantly.

161679

Have you got a story?

Contact the news desk on 0141 302 6520 or email news@eveningtimes.co.uk
A weekly round up of social highlights

A weekly round up of social highlights

Cat's Eyes on Glasgow

Here are my highlights from my visit to the Edinbrugh Fringe.

Times Out

Entertainment

Lifestyle

TV Advert
Gail’s Gab

Gail’s Gab

Gail Sheridan is a mother-of-one and wife to Tommy and she likes to get political with the hot topic of the week in her column Gail’s Gab.

Michelle McManus

Michelle McManus

Sussed in the City

I had an ice scream on the bucket challenge.

Janice Bell

Janice Bell

You couldn’t make up half the stuff that happens to PA Janice Bell- some of the jams she gets herself into are worth a story or two.