For Warburtons has teamed up with the Scottish Ice Cream Alliance to launch Scotland's first crumpetmobile.
The unique scheme aims to transform ice cream vans into crumpet toasting mobiles in the winter, providing vendors with an alternative source of income during the colder months.
The van, which comes complete with a toasted crumpet popping out of its roof and a snowplough on its front, will travel through Glasgow, Edinburgh and Inverclyde offering locals hot crumpets and tea.
Megan Harrison, Warburtons Portfolio & Brand Director, said: "At Warburtons family is at the heart of everything we do and we wanted to recognise the strong tradition of ice-cream vendor families and their fantastic work, by supporting them with the tools to share a great winter warming product. And our thick and fluffy toasted crumpets are the ideal warming snack!"
Warburtons is looking to help other ice-cream vendors across Scotland this winter and is now calling on small business ice-cream vendors to tweet @warburtons for a chance to receive a crumpet toasting kit.
John Harkins, Ice-Cream Vendor of the Year said: "It has been great to collaborate with a brand with such a strong family heritage. I take a lot of pride in the fact that I learnt the trade from my parents and we're still very much a family business - so it's incredibly important for me to make it an all year round success, by adding new seasonal products and keep the family legacy going."
Zelica Carr, ICA Chief Executive Officer said: "This is an excellent new service which I am sure will be well appreciated by customers in Scotland and will help to provide a welcome boost to our members during the winter period. Our members provide quality ice creams designed to put a smile on the face of their customers and I am sure that this innovative idea by Warburtons will add to the fun factor generated by our ice cream sellers in Scotland."
The crumpetmobile will be tweeting from various locations across Scotland.