A GLASGOW study will look at spending habits in recession-hit Britain.

Researchers from Glasgow Caledonian University will compare the UK with India's rapidly growing consumer market, particularly focusing on luxury goods.

The project hopes to provide greater insight into the spending habits of buyers.

It is expected to show that while people are still attracted to buying luxury items, they are less likely and more conscientious about exhibiting their latest designer purchasers.

Professor Paurav Shukla from GCU's Glasgow School for Business and Society said: "Buyers are continuing to purchase luxury brands, a trend which has continued despite Britain's recession.

"However, there is a change in the attitudes of buyers that marketers should be aware of. While consumers are still spending on luxury brands and technology, many of these same consumers are becoming increasingly aware of how they display their wealth, trying not to offend or show-off.

"We are seeing a conscientious consumer emerging in the current climate."

The one-year research project will also provide an insight into the spending habits of Indian consumers, one of the fastest-growing luxury markets in the world.