Lisa Hague, the partner of Celtic forward Kris Commons, is leading the efforts to raise money for SIMBA, a charity which supports the families of babies who die prematurely.
Lisa and Kris' daughter Lola was stillborn in 2008. The couple set up the Lola Commons Foundation in her honour and are now working with SIMBA to help raise money to support other grieving parents.
A launch was held in Glasgow yesterday where Lisa was supported by other Celtic Wags, including Josefin Lustig, Angela Kayal, Alana Mulgrew, Virgil van Dijk's partner Rike Nooitgedagt, Anthony Stokes' partner Debbie Lawlor, as well as X Factor's Jade Richards.
Former Celtic striker Frank McAvennie has also pledged to have his chest waxed for the charity.