EVER get a feeling you can't shake off?

You think about it when you're trying to sleep, when you wake up, when you're making coffee and even in the shower.

It begins to take over your life and you start questioning if you even know yourself.

This week, after some deliberation, I came to the decision that I loved Taylor Swift. Yes, the country singer-turned-global pop phenomenon.

I know she's been around for years - despite being only 24 - and I've seen her in the gossip pages of magazines being given a hard time for making friends with One Direction stud Harry Styles, Twilight actor Taylor Lautner and ladies' man John Mayer.

But I've never really noticed her until now.

Or I've never accepted how brilliant a songwriter she is. This woman knows how to pen a good tune.

I am risking the wrath of my friends to say publicly that We Are Never Ever Getting Back Together is a work of art. And have you heard Shake if Off? It's best not to listen to her songs until you're ready for them to be lodged in your head.

I'm usually stuck in a timewarp when it comes to music. My default band is The Beatles. I listen to them almost as much as superfan Ken on our sports desk.

So to find this blonde pop genius while I'm set in my ways is a revelation.

The best thing about Taylor is she doesn't feel the need to talk about her backside all the time.

I know the lovely Nicki Minaj of Anaconda fame is hosting Glasgow's MTV EMAs next week - but I'm tired of pop stars obsessing over their rear ends.

Even JLo, the artist formerly known as Jennifer Lopez, is singing about them in her song, Booty.

Taylor manages to write about chump boyfriends and how "haters gonna hate, hate, hate, hate, hate...". She's basically the Bob Dylan of 2014.

ANOTHER woman-of-the-moment, Girls creator Lena Dunham, declared how much she admired Taylor on BBC's alternative radio station, 6 Music.

And she managed to persuade the DJ to play her bubblegum pop songs.

Such is the power of her music that the moment created a Twitter storm, with Simon Pegg tweeting: "I'm a 44-year-old, BBC 6 Music listener and I love Taylor Swift's song, Shake it Off. There, I said it."

Taylor's influence is bringing me round to other young songwriters.

Like Ed Sheeran, who is performing at the EMAs next week. I always pictured him singing boring fluff. Turns out Sing and Don't are catchier than a Pharrell baseline.

It's like discovering a new generation you'd already written off and finding out that they have the definitely got the funk.

Did I mention that I have Shake it Off in my head? Bet you do too now. You're welcome.