And if rival political parties are actually agreeing with Nicola Sturgeon - and with each other - it has to be serious.
My first thought was that it had to about Beyonce's hair.
When she debuted her peroxide pixie cut via an Instagram snap earlier this month it was truly a momentous moment.
The whole world discussed why she'd chosen to do it and what kind of statement she was making.
And then earlier this week she changed it again. Again! I know. She went for a blonde bob. Groundbreaking stuff.
Cross-party support along with a growing Twitter campaign wasn't about hair but a more home-grown reason.
It's all about the fight to save a 24-year-old metal sign at the entrance to a Glasgow underground station.
"Urban vandalism" was how the removal of the archway and sign at Glasgow's Cessnock Subway station was described.
When workers began taking away the signage as part of the city's £300million modernisation of the underground, there was outrage.
Last Friday, the day that work started, supporters launched a campaign on Twitter, with the hashtag #savecessnocksign.
Posters were mounted beside the station calling for SPT to put it back.
Nicola Sturgeon tweeted that the sign didn't need a new home. "It belongs at Cessnock," she said.
The Scottish Greens' Patrick Harvie, Labour Party councillor Stephen Curran and Tory councillor David Meikle, all backed the protest.
To many it is just a sign but it is clearly a part of Glasgow heritage and means a lot to people - whether SPT think so or not.
It never surprises me how passionate city residents are about, well, everything.
Whether it's protecting asylum seekers or organising a march against the bedroom tax, Glasgow will always speak up.
When George Square isn't a building site (another cause which was fought and arguably won by the people) it is used as a base for campaigning at least once a week.
And nothing riles Glaswegians more than attacking their heritage.
Right now there is a campaign to save the Winter Gardens in Springburn from demolition.
At the end of last year when it emerged that another Springburn landmark, the Public Halls were to be demolished there was massive concern leading to residents and historians launching a bid to save the facade.
Glasgow citizens defend their city and its landmarks more than anywhere else I know. More power to them... but it turns out Beyonce's hair isn't on their agenda.