Where most people battle with breakouts, wrinkles, an uneven skin tone and those annoying dark coloured under-eye rings, Nigella Lawson seemingly wakes up like a smooth skinned doe-eyed vision of ethereal beauty.
She is going to be on the cover of April's Vogue with the headline: Fresh Start. That's all well and good - and she's certainly ready for one of those new dawns, what with her being divorced and away from the courtroom drama. But I haven't even read the glossy magazine's interview yet and she's already got on my nerves.
The 54-year-old said she was "terrified of being photographed without make-up". Except there's no way this is the case.
Vogue claims she is wearing "only the most minimal make up" in their photoshoot - a dab of blusher and a coat of mascara on her eyelashes.
It is undeniable that the famous cook is beautiful. But why play up the 'make up free' myth? If that's a dab of blusher then I won an Oscar on Sunday and was in Bradley Cooper's selfie.
That is a toned down look - compared to Nigella's (quite fabulous) full on made-up style.
There is no doubt that one of the country's top make-up artists was at the shoot and there was certainly an array of cosmetics involved - her make up just wasn't caked on. And Nigella, like every other cover star, will have been subject to the magazine's air-brushing team.
Nigella isn't the only offender. There are countless famous folk who are photographed 'make-up free' to show us how normal they are. But the problem is I've never once seen real skin, let alone a blemish.
You see going bare does not mean filling in your eyebrows, wearing tinted moisturiser, lip gloss and mascara. When you wake up and before a drop of product has touched your face - pillow lines and all - THAT is bare faced.
But why is wearing make up viewed as something you should hide? Like enjoying buying lipstick, and making your skin look better than it is, is somehow ridiculous vanity?
Buying into the beauty industry doesn't make you frivolous and less of a serious person. Doing your face in the morning to feel good does not mean you don't care about the independence referendum or the Ukraine crisis.
Like the size zero models and the thigh gap - the latest women's body part to be dissected and subjected to scrutiny, presenting 'make up free' faces as a sign of courage and bravery is a sham.
Why bother with the charade? Make up is nothing to be ashamed of - whether it's piled on, a natural look or nothing at all, it is each individual's choice. No one, not even Nigella, was born with airbrushed skin.