They are the future for Glasgow and the west of Scotland's economy and are working hard to succeed in the face of continuing economic hardship. Many new businesses are struggling to take off because of the economic downturn, and our column offers advice for potential start-ups.
Each company answers the same questions about their business and their answers appear in the Evening Times each Wednesday. This week we highlight Tracey Hogarth from Freedom Brands Limited.
Who are you?
Tracey Hogarth from Freedom Brands Limited.
What does your business do?
Healthy soft drinks such as Gococo Coconut Water. It is packed with potassium, vitamins and minerals and hydrates faster than water.
It's like a natural energy drink and some say a brilliant hangover cure.
Where are you based? In South Street, Glasgow. We managed to find a little office that was cheap and cheerful that accommodated Ross Currie and I but had a little bit more space for three or four more desks for when we start to grow.
How did you get started?
Ross and I both owned other businesses at the time, so if we were not tucked around our kitchen table at night we were spending afternoons or weekends in Starbucks at Silverburn until we decided that we needed somewhere more permanent and the business needed our attention full-time.
What is your background?
I have a telecoms and property background.
I was a sales director for BT and then I turned a property hobby into a business.
Ross is a chiropractor and still has his own clinics.
What is your top tip?
Stick to one thing, make it great before moving on. It's far to easy to try to run before you can walk. Don't get distracted.
How long has your business been running?
We have been trading for almost two years now.
Has anyone helped you get started and how?
Business Gateway and Scottish Development International has helped us with various resources from advice and knowledge to assisting with funding, especially from an export perspective.
I was also lucky enough to be one of the [Scottish Government] Edge winners and that funding helped us to secure a fantastic supermarket listing in Norway.
WHAT WAS YOUR FIRST DEAL?
Our first deal was a wholesaler Tree of Life, which led to Wholefood Markets being one of our biggest clients.
What was your biggest mistake/or what would you do differently?
Trying to play with the big boys from day one we would definitely change.
If we could go back 18 months, we would have focused on getting our core product and packaging right first time rather than rushing it to market.
Where do you plan your business to be in five years' time?
We plan to be within the top three brands of Coconut Water in UK, Europe and Asia.
Scottish Development International