Last week it was David Bowie, and this week the First Minister and Johann Lamont made a spectacle of themselves over The Proclaimers.
Ms Lamont decided to re write the twins' Letter to America lyrics in the light of the statement by Standard Life it was considering its options in the event of independence.
Citing the warnings against independence, she said "Standard Life no more, RBS no more, shipbuilding no more. The Scotland we love and fight for, no more."
However Alex Salmond doesn't miss opportunities handed on a plate. He countered the No campaign warned in 1979 of the threat to Linwood, Bathgate and Lochaber.
He said Scotland didn't get a parliament and they all closed." This time, he said, it would be "Labour no more".
The First Minister has a point, as this referendum campaign is proving to be problematic for Labour in Scotland.
While the SNP put their case for an independent Scotland, it is others who have been providing the arguments against.
From the Tory Chancellor, to the European Commission president, to business leaders, it is others throwing spanners into Alex Salmond's independence works.
One problem is this is not what Labour MSPs and activists came into politics for.
Johann Lamont didn't decide one day to join the Labour party to save the union between Scotland and the rest of Britain.
It is not the big issue that has driven her throughout her career, and the same goes for every other Labour person. For the SNP however, this is exactly what they joined up for.
Many were inspired by other issues like being anti nuclear weapons , but the goal for each one, whether they are stuffing envelopes or standing for election, is for the first time ever in front of them later this year.
Labour has to respond with equal passion and drive.
Nations do not stand still, and if people vote no in September it is not because they think all is well with the United Kingdom and the system of government.
The SNP and Yes campaign have been able to point to nuclear weapons on the Clyde, unwanted Tory governments, public spending cuts and punitive welfare reforms.
The debate has been framed that if you back the union you back the status quo and all of the above.
We all know what the SNP stand for and what the vision is: it is above all independence.
Currently people are unsure what Labour stands for and their vision for Scotland must be articulated or Mr Salmond's prediction of Labour no more may not be a throwaway line.