We all knew it was inevitable. Decimalisation had not long been introduced, the cost of everything was rising, and a pint of lager had been hovering around the 90-95p mark for quite a while.
But when it happened, when the barman said 'That'll be £1 please', it still came as a shock. It's safe to say we cried into our beer and lamented the certainty that things would never be the same again.
I had cause to mention this last week at a quiz night in a west end pub.
There were five of us in the team. One was having a soft drink and the total bill for one round was in the region of £18.
That isn't unusual or overly expensive nowadays.
Days before I had read an article that up to 4000 pubs would close in the next year.The ones most at risk were those "stuck in the 80s", notably those that still don't offer good food.
Pub landlords claimed, with some justification, that running a pub in the 21st century is no easy matter. Rents are high and there is competition from cheap supermarket alcohol.
But most importantly, standards have risen with prices. A trip to the pub is no longer a cheap night out and customers expect more in terms of quality.
In my early drinking days a pub was there for one thing - drinking.
There were no coffee machines..heaven forbid.
Most pubs didn't have a television and it wasn't until the mid 1970s that toasties followed by chicken in the basket meals revolutionised the bar experience. The chance to have a game of pool was as good as it got.
There is still a place for neighbourhood "spit and sawdust" boozers - but they are a dying breed.
The local has played a massive part in Scotland's cultural life for centuries.
As a nation, drinking and socialising have gone hand in hand. So how do pubs guarantee their survival in the future?
The 'working man' who traditionally inhabited his local has quite rightly raised his standards.
He wants more bang for his buck, somewhere he can relax and watch the football, chat to his mates, even take his family for a meal. After all if the pub doesn't provide it, there are plenty other places that can - unlike the 'old days'.
But he is still going to balk at a round of drinks for four and a half people costing just short of 20 quid. And, as a by the way, he won't tolerate surly bar staff if the price is too high.
Many pubs will close - and they will use excuses like the smoking ban to explain why it happened.
The bottom line is that pubs are still a vital part of any community. But those that don't raise their game won't be around in a few years time.