A shortage of smaller properties means those who want to downsize can't always move home and with full-time jobs in equally short supply people have told of being trapped while having to cope with even less cash than before.
So the GHA initiative to try to match people who want a bigger home with those looking to move to a smaller flat has benefits all round.
It won't solve the problem for everyone, but it will make a difference and as well as helping people escape the Bedroom Tax. It also gives those living with overcrowding a solution to their plight.
The move shows a social landlord responding to the needs of their tenants and if more are able to do the same it will help even more families and give people homes that are suitable for their circumstances.
Such is the number of households affected by this, the most controversial of the welfare reforms, that it can't - nor is it designed to - solve the problem in Glasgow, but it is a practical response to a real problem.