MOST people do it, and we see people doing it every day, despite knowing how dangerous and unnecessary it is.

Walking out in front of traffic without waiting for the lights to change, confident you can cross before the car reaches you- or as it is called in other countries, jay-walking.

Reports show that children get the message and when adults are with children they wait for the Green Man, but when on their own or in groups they display a blatant disregard for road safety.

People from other countries think it crazy when they witness this brazen approach to crossing the road, and wonder why people are not prepared to wait a few seconds to be certain of safety.

The new 'Push the Button' campaign should focus the mind of people to see just how pointless it is to take a risk with your safety by walking out in front of traffic, confident cars will stop.

We all have a responsibility to bring down the number of accidents on our roads, pedestrians and motorists alike.

We all need to take a bit more care and heed the message we instil in our children.