SOARING petrol prices have sparked a rise in pedal power.
SOARING petrol prices have sparked a rise in pedal power.
Tesco says bicycle sales have soared by 134% in the city over the past year.
The supermarket's buyer Ben Allen said: "The rise in bike sales this year has been phenomenal.
"There's been an increase in sales across the range, from basic bikes to the hi-tech models.
"Cycling is the perfect way to get through the credit crunch as, after the initial outlay, it pays dividends in terms of savings on petrol, parking and car running costs."
Celebrity cyclists such as Madonna, Agyness Deyn and Geri Halliwell, along with politicians David Cameron and Boris Johnson, have helped to promote the trend.
British Cycling chief executive Peter King said: "Cycling is on the up.
"Record numbers of cyclists are registering with our cycling programme and the Great Britain Cycling Team is enjoying unprecedented levels of success."
