The Rangers manager has always been somebody journalists can rely on to provide a snappy soundbite or a quick quip on any subject.
And that endearing trait did not change during the difficulties his beloved Ibrox club experienced last year.
As a result of circumstances outwith his control, he became the unofficial figurehead for the troubled Glasgow institution.
He talked about any topic, from the chances of the club getting a CVA to the punishments meted out by the SFA, in those dark and troubled times.
So the fact that McCoist is keeping his lips sealed now, as those around about him fight for control of Rangers, says much about the sensitivity and seriousness of the situation at the club. In the last few days he has repeatedly declined to comment about the board meeting that will take place this evening.
"It has nothing to do with me," he told reporters last week. "It is a board meeting involving the board."
McCoist has refused to discuss a get-together that will debate the future of former club chief executive and current consultant Charles Green.
He has declined to give his views on the EGM that a group of disgruntled share-holders, backed by wealthy Scottish businessman Jim McColl, have requisitioned.
He has not publicly aligned himself with either of the groups currently jostling for power at the Govan club he holds so dear.
It could be argued that his stance is politic. He has, after all, to work under whichever party emerges from the stand-off victorious.
But, no doubt about it, what is decided both this evening and in the coming weeks will shape the future of Rangers for some time to come.
McCoist has been careful not to inflame a delicate predicament and has concentrated fully on football matters.
But the removal of Green from his post would be welcomed by fans who not long ago supported the brusque Yorkshire businessman.
Followers of the Glasgow giants welcomed his vocal condemnation of those individuals and organisations they perceived to be enemies.
However, their backing quickly disappeared when details of his consortium's takeover emerged and links with former owner Craig Whyte were alleged.
His embarrassing public pronouncements and further revelations about his financial dealings - not least the £360,000 bonus he received after Rangers won the Third Division - have made him persona non grata at Ibrox these days.
Walter Smith, the legendary manager, resigned as chairman earlier on this month citing his frustration at a "dysfunctional board" following the return of his former associate to the club.
With the three main supporters groups - the Association, the Assembly and the Trust - issuing a joint statement calling for Green to be removed, it is difficult to see how he can possibly remain.
However, what happens to Green, despite him being a high-profile and outspoken figure, is not the key issue affecting Rangers.
Whether the shareholders who have called for an EGM succeed in taking over, either at that meeting or before then, most definitely is.
McColl and his allies seem confident they will receive sufficient backing from the institutional investors who pledged the majority of the £22million raised at the share offering last year.
They are confident they will succeed in removing Ibrox chief executive Craig Mather, financial director Brian Stockbridge and director Bryan Smart and replace them with former director Paul Murray and respected businessman Frank Blin.
Their rivals are confident they will remain. Jack Irvine, spokesman for the Easdale family who have become significant shareholders this year, said as much on the topic last week.
"They (the group of shareholders who have requisitioned an EGM) will be outvoted anyway and embarrassed," he said as he issued a statement on behalf of his clients.
IamRangers - the anonymous website poster who was alleged to have been former commercial director Imran Ahmad - also seemed confident Green and his cohorts should remain in situ.
But since then there has been much trading of shares. That situation may have changed.
Laxey Partners, who own a 6.53% stake, have confirmed they would vote to remove the directors. It promises to be a contest to rival any that Rangers have played out on the field.