It was the battle cry of Celtic fans who helped to bring down a much-hated regime at Parkhead back in the 1990s.
Will it result in the demise of the current hierarchy at Ibrox now it has been adopted by similarly disgruntled Rangers supporters?
Certain individuals have been targeted by the Glasgow club's more vocal spectators at games during their troubles in the last few years.
Earlier this month, for example, former chief executive Charles Green was publicly lambasted after making a controversial return as a paid consultant.
As a result, the outspoken Yorkshire businessman's new role quickly became untenable and he had soon departed for a second time.
But the Ramsdens Cup second-round match with Berwick Rangers at Ibrox last night was the first time the entire board had been targeted by a section of the support. Will it have any bearing on which side - the existing board or those shareholders who are hoping to bring about change - ends up in control?
Nothing is certain. Three of the current club directors are, of course, engaged in a fight for their survival against a group of investors backed by Jim McColl at the moment.
The Union Bears and Blue Order made clear who they hope will prevail in the ongoing battle for power as their team ran out 2-0 victors last night.
"Get out of our club!" and other more unsavoury chants rang out across a half-empty stadium - little over 16,000 turned up for the cup tie - during the second half.
"What a waste of money!" may have referred to the re-appointment of the Govan club's former media consultants to help the board in their quest to remain in situ.
Whether this public condemnation of those in positions of authority at the SPFL League One leaders has any tangible effect will only become clear in the weeks ahead. On the park, matters were far more routine.
Emilson Cribari returned from injury and slotted back into his usual centre-half position alongside captain Lee McCulloch.
Lewis Macleod, who has been played on the left of midfield this season, moved into his preferred position in the centre of the park alongside Ian Black.
Andy Little, too, got a rare chance to operate in his favoured slot up front with both Jon Daly and Nicky Clark being ineligible.
Macleod nearly opened the scoring in the 26th minute - albeit inadvertently. The visiting defence and goalkeeper failed to deal with his speculative punt upfield.
They had Neil Janczyk, who hared back to clear the ball off his own goal-line, to thank for sparing their blushes.
Shortly after that near thing Rangers came close to scoring in a more conventional manner after Robbie Crawford curled a cross into the opposition box from the right wing.
Little, who had anticipated his team-mate's ball well, connected well with a volley only for goalkeeper Paul Grant to produce a fine reaction save.
The Northern Ireland international should have done far better before half-time after Black had picked him out in space in the visitors' area. Instead of shooting himself, though, he attempted to tee up either Dean Shiels or David Templeton outside him. His pass went astray and the opportunity to edge ahead was squandered.
Berwick, who famously drew with Rangers at Shiel-field at the start of last season, deserve plaudits for how they handled the occasion.
Organised, fit and physically imposing, they did well to contain their famous rivals to a handful of half-chances in the opening 45 minutes.
Yet, Ian Little's team did not trouble Scott Gallacher in the home goal. A long-range shot from Lee Currie early in the second half was all he had to deal with.
Still, the Light Blues fans started to experience a distinct sense of deja vu. They had, after all, seen their heroes humbled by part-time adversaries on many occasions, both home and away, last season.
Manager Ally McCoist knew he had to do something to ensure his team killed off the tie and he replaced Shiels with Barrie McKay. His shrewd replacement made an immediate impact.
The Third Division champions eventually edged in front on the hour mark after McKay rounded off a neat passing interchange involving three players. Sebastien Faure supplied Little who showed great vision to send McKay clear through. His young team-mate buried the ball clinically.
Provider turned scorer two minutes later. Crawford picked out Little with an accurate through-ball and the striker powered a header into the top right corner.
Despite not having Nicky Law, who has so far been the best of the new arrivals at Rangers, alongside him Black was once again bright and influential.
The SFA charges hanging over him - he is accused of a string of betting offences, including backing his own team not to win - do not appear to have dented his confidence.
Hefty challenges from Currie and Damon Gelty earned bookings from referee Euan Norris, but did not, on this occasion, deter him.
Whether the public protests against the board deter any of them as the seemingly never-ending off-field saga at Rangers rumbles on and on is anybody's guess.