RANGERS fans have turned up the heat on Mike Ashley as the row over his controversial Ibrox merchandise deals continues to escalate.

The Sports Direct chief has launched a bid to have his £5million loan repaid by the new Gers board and a General Meeting will be held tomorrow as he seeks clarity on a range of issues.

But the Light Blues hierarchy have put their own Resolution on the table as they look to renegotiate the terms of the contracts with Ashley's sportswear firm.

Fans are furious at the amount of cash Rangers receive from the sale of their official merchandise and many have refused to buy from the club in recent months.

And the Rangers Supporters' Trust has called for the boycott to be stepped up as they look to force Ashley back to the table for crunch talks.

A Trust spokesman said: "It is our position that, unless Mr Ashley renegotiates the current contracts he holds with Rangers Football Club, on terms which are vastly more profitable to the club, then Rangers fans should not purchase any official merchandise.

"We would also suggest that they should boycott all brands and companies that Mr Ashley is involved with. Mr Ashley's business practices have been the source of much public debate recently and we fully expect that to continue."

Trust members have voted 'overwhelmingly' to knock back Ashley's Resolution and to support the board's call for the Sports Direct deals to come under the microscope.

Rangers First will also vote against Ashley's £5m loan being repaid at present, and director Ricki Neill admits the cash is just one issue which will have to be resolved by the board.

He said: "A vast majority of Rangers First members have voted against repaying the £5m loan to Sports Direct. Repayment of the loan simply will not resolve the deeper issue of the current structure of the commercial deals between the club and Sports Direct.

"Our members have also voted in favour of a review of these deals. Rangers First feel that what is required is a merchandising deal that is wholly beneficial to both parties rather than the situation we are faced with right now."