DIVING culture in football is rife in Central and South American countries.

Just look at how the Brazilian forward Neymar reacted after he was kicked by Scott Brown in Barceolona's game with Celtic last week.

His reaction to the challenge in the Champions League game was completely over the top.

But clearly players in many foreign countries are told: "If you are touched then go down and try to win a free-kick."

Sadly, this practice has been creeping into the British game increasingly in recent years.

If a player is going through on goal and is touched by an opposition player they are encouraged to go to ground in order to gain an advantage.

For me, it happens far too often. It is something that needs to be cut out of our sport.

If a player at a British club is guilty of this then his manager will invariably have a word with him, tell him to cut it out, encourage him to stay on his feet.

But it is difficult. The contact has to be strong enough to send a player over. If it is then the player is entitled to go to ground.

It is extremely difficult for referees to determine whether there has been enough force to constitute a foul.

I think Arnold Peralta went down very easily when Rangers played Ayr at Somerset Park on Sunday.

The Honduran midfielder's behaviour did not go down well with the home support. I am sure Arnold was probably behaving in the manner that is acceptable in his homeland.

But I would expect Ally McCoist to have a quiet word in his ear and encourage him to change his conduct in the future.

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