ALL eyes are on Rangers and the pressure is building on boss Ally McCoist.
But Kris Boyd is only looking at himself.
The spotlight has been shone on the coach and his players this week, with the opinions frank and the criticism often fierce.
Two games into his second spell at Ibrox, Boyd has barely had a sniff at goal, never mind scored one as the Gers have toiled against Hibs and Hearts.
A frustrated Kenny Miller spoke of the need for Rangers to be more creative in the aftermath of their defeat to the Jambos at the weekend.
The finger could be pointed at a misfiring midfield, but Boyd isn't looking for an excuse or a scapegoat.
Instead, the striker is determined to up his game and score the goals he knows he will be judged on come the end of the campaign.
Boyd said: "I won't sit here and criticise anyone for not creating chances because I know that I've not been doing my job to the best of my ability either.
"I'll look myself in the mirror and ask if I'm doing enough before I criticise anyone else.
"There's more you can do. There's more I could do last season. There's more I could do the first time I was here.
"When you sit back and analyse games there's always more you could do.
"I won't criticise when I know I could do more.
"I was brought to this club to score goals. Kenny was signed to score goals. Neither of us have done that.
"The demands and the pressure will be there from the fans as we were signed with an expectation to score goals and we haven't done it."
The weight of expectation may be on Boyd's shoulders, but it doesn't burden the striker as he looks to replicate the superb scoring feats of his first spell at Ibrox.
He has emerged relatively unscathed in recent days as the post-mortem has begun on poor performances against their Capital counterparts.
A trip to Falkirk tonight is the first step on the road to redemption for Rangers and Boyd is determined to rise to the occasion and get the champions back on track.
He said: "I want the challenge. I won't change because I haven't scored in two games.
"I won't change because I'm getting a bit of flak. I'll still go about my business in the same way and hopefully start scoring goals again.
"I played in a team last season that didn't create much. I felt as if I fed off a lot of scraps last season."
He went on: "We will get better. Everyone in the dressing room knows we could have started the first two games better, but you don't win or lose league titles in August.
"There was a lot made of me and Kenny coming back to the club at the start of the season.
"I've always said I feel an Old Firm striker should be getting 20 or 25 goals a season and we're under pressure to do that. If we don't manage to do that then we've let the club down.
"For us, it's a matter of getting into the positions to score goals. We're saying a lot of chances haven't been created but we could also do better to get into positions to score goals."
A lack of creativity may be the most pressing concern for Rangers on the field but it is not the only reason for the Light Blue legions to be fearful of the immediate future.
McCoist hit out at Charles Green for the timing of his latest outburst at the weekend that cast further doubt over the boardroom dynamic and financial position at Ibrox.
Boyd said: "I can only speak for myself and the off-field chat hasn't affected me.
"What has affected me is that I haven't scored. I want to get on the pitch and scoring goals. It's a challenge I put upon myself and I want to address it now.
"Listen, the off-field stuff might have affected others who spoke to the manager.
"But I was brought to score goals and I want to do that.
"There's been off-field issues when I was here before, so nothing changes."