CELTIC’S opening match of the Ladbrokes Premiership season will be broadcast live on television.

The match against Ross County at Parkhead, which will see the Glasgow side unfurl the title flag from last campaign, will be shown on Sky Sports on August 1.

It also means the match kick-off time has been brought forward from 3pm to 12.45pm.

As well as Celtic’s first game against the Staggies being switched, last term’s runners-up Aberdeen have also had their maiden game moved.

The Pittodrie club will now travel to face Dundee United the following day with their game being broadcast live on Sky at 3.30pm, while newly-promoted Hearts will host St Johnstone on BT Sport earlier that Sunday at 12.30pm.

Neil Doncaster, SPFL chief executive, said: “Following the announcement of Ladbrokes as new title sponsor and last week’s unveiling of fixture lists for the 2015/16 season, the anticipation is really building ahead of the big kick-off on August 1 and 2.

“We’re really pleased to have the support of two of the world’s leading sports broadcasters in Sky Sports and BT Sport and to be able to bring 270 minutes of live Ladbrokes Premiership action on the opening weekend, not only to fans of those clubs but to Scottish football supporters across the UK.”

Sky Sports Head of Football Gary Hughes said: “The opening weekend is a huge moment and we're looking forward to the big kick-off in Scotland on Sky Sports. With the reigning champions Celtic first up against Ross County and then last season's runners-up Aberdeen travelling to Dundee United the following day it will be a fantastic start.

“The start of the season is always filled with optimism for all teams, and we can't wait for another exciting season of Scottish football on Sky Sports.”

Simon Green, head of BT Sport, said: “BT Sport is delighted to kick off its SPFL season with Hearts’ return to the top-flight. Audiences for our SPFL televised coverage are growing and our exclusive televised coverage of last season’s exciting play-offs means we are all looking forward to opening day in just over one month’s time.”