MARK WARBURTON has detailed his desire to turn Rangers into a club that everyone fears through spreading the singular attitude he has brought with him to Scotland.

The 52-year-old Englishman wants a return to the days when the Ibrox club focused on themselves rather than anyone else, the days, if you like, when they welcomed the chase.

He realises it may take a little time to restore that sense of self-confidence to an organisation that has been left battered and broken by three years of chaos and failure since administration and eventual liquidation, but he has a clear vision of the mindset he plans to develop.

"I'm going to a game this weekend and you have to do that, but our focus is here," said Warburton. "I was amazed by the reaction to the draws for the various cups recently.

"Without being rude or disrespectful to anyone, I don't care about that.

"It's about Rangers Football Club. As long as we prepare well, train well and just worry about us, that must be our focus.

"We must get back that real, determined focus that it's purely about Rangers."

Warburton also wants to make sure the supporters feel involved in his Rangers revolution because they will also have a role to play in turning Ibrox into a fortress.

"The more information you can give to the fans, the better," said Warburton. "I'm told: 'Don't give too much.' I disagree.

"We're going to need the fans to back us absolutely. They have to know we are working hard.

"This badge, with the greatest of respect, does not win football games. It's how good you are and if you prepare well.

"As a young kid in North London, there were 10 or 12 teams known and mentioned around Europe. Rangers were one of them.

"I walked in that first day at Ibrox and thought: 'If I am with an opposing team and come in here, I am inspired by Ibrox.'

"Our job now is to make sure that fear factor comes back."

Warburton talks about the academy staff at Rangers working a 90-hour week, but it is clear he is putting in similar hours right now. The academy head Craig Mulholland jokes about receiving emails from him at 6.30am.

"Life at the moment is the hotel room, shower, bed and here at Murray Park," said Warburton.

"It is full-on, but it has to be. The family are down south still and I get home every eight to 10 days, say hello to them, sign the visitors' book and then it's back up the road."

Warburton regards Murray Park as "a Champions League training ground" and was there yesterday to promote the rebranding of the Rangers Development Fund. The scheme, which has raised over £120m since its foundation in 1964, is now known as the Rangers Youth Development Company.

"The figures involved and the money raised for the academy is magnificent," said Warburton.