Hibs fans have launched a campaign to buy their club - and have asked owner Sir Tom Farmer to name his price.

Farmer and fellow shareholder Rod Petrie have rebuffed initial attempts from groups seeking to purchase the Championship outfit.

The club have set in motion plans for their own membership scheme with fan representatives on the board following a survey of supporters.

But Supporters Direct Scotland organised an independent survey and the outcome is a group called BuyHibs, led by club great Pat Stanton and backed by the supporters association, former players group and shareholders association.

Stanton said: "The BuyHibs campaign has the ultimate aim of buying our club.

"We are in the fortunate position that the motivation for BuyHibs has not been generated from an emergency situation through a threatened insolvency like supporters of other clubs have been faced with.

"We want to be in a position where we can make a positive contribution to the long term position of our club and to be ready to buy the club when the opportunity arises.

"We are asking fans to pledge to provide funds which will allow BuyHibs to drive change, and to give an indication of what size of stake is achievable.

"As a first step, we call on Sir Tom Farmer and Rod Petrie to meet with us to find and promote a positive and sustainable change for the betterment of Hibernian and to provide Sir Tom with a clear and deserved exit from the club he has backed for many years."

BuyHibs director Neil Wheelan added: "The club are failing on and off the park and the need for change has never been greater."