Neil Lennon primed to make big splash with limited cash

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Neil Lennon primed to make big splash with limited cash

Celtic supporters desperate to see their club begin to splash the cash in this transfer window should have only a few more days to wait.

Source Publication: 
ET

The club's financial year ends on June 30, while the contracts of many players on the list of targets also conclude on that date.

There is a growing feeling deals already agreed are being kept under wraps until July 1, though this could present something of a problem for manager Neil Lennon, who heads off to Australia next midweek for three warm-up matches.

He would like to have his new players checking in with him for the long-haul flight. But if they have to join him Down Under, or help form the welcome-home group awaiting the squad's return, the important thing is they are well bedded in before the competitive action kicks off.

Lennon is back refreshed and recharged after a short family holiday, and ready to welcome back to Lennoxtown the vast majority of the players who came so close to making his first season as a manager a massive success by bringing the SPL title back to the club.

That they missed out by the smallest of margins will be no consolation to Lennon, who is expected to conclude negotiations over his new contract before he flies to Australia.

While the transformation he and his backroom staff have brought about since replacing Tony Mowbray's ill-fated regime is probably more advanced than anyone thought possible in such short space of time, it is what happens now to what it is very much Lennon's team that will be the measure of the man.

He has already achieved one goal, re-engaging a support which had become at once dissatisfied, disaffected and detached.

However, season ticket sales are still being marketed with unprecedented vigour, as the club's battle to hold onto their share of rapidly reducing disposable income becomes more and more hard fought.

With no Champions League bounty on the horizon to bring turnover back up to anything like the levels attained in the years when Martin O'Neill and Gordon Strachan were in charge, the income peak which season ticket sales represents is more important than ever.

The temptation could be to drive up the incentive by announcing a blue – or should that be green – chip signing, the kind guaranteed to capture the imagination along with the headlines.

But that is all it would guarantee because, as Freddie Ljungberg and Thomas Gravesen underlined, big name and reputation does not always equate to big return.

Even the loan signing of Robbie Keane and, before him, Craig Bellamy did not yield the SPL title.

So while the names of Shay Given and Bellamy continue to be linked to Parkhead, along with a growing list of less-celebrated but equally interesting names, Lennon's challenge is to use whatever funds are placed at his disposal wisely.

Unlike this time last year, he does not have to go to the wholesaler to purchase an entire new side. His work over the two windows he has already been in charge, plus the Bosman acquisition of Kelvin Wilson and Adam Matthews in this one, mean it will be quality not quantity Lennon seeks.

But does he invest the bulk of his money in one star name? Or does he spread the money around in a more speculative way, as he did last year when snaring Beram Kayal, Emilio Izaguirre, Gary Hooper, Joe Ledley and Anthony Stokes?

It's a situation with which Lennon's final manager at Parkhead, Gordon Strachan, can empathise.

When he took over from O'Neill in 2005, the core of the squad was past its sell-buy date. The clamour was for Bellamy to be brought back on a permanent basis from Newcastle, who were demanding £7million. But that would have gobbled up almost all of the kitty Strachan had, and he needed to find at least half a dozen players.

Strachan opted not to go for Bellamy, but instead invested in a group of players who went on to lift the next three titles.

He believes that Lennon – whom he brought back to the club as part of his backroom team – has already shown he can use his resources wisely, and predicts he will continue to do so.

"Neil has certainly made some smashing signings, including Emilio Izaguirre, who was on his way to Middlesbrough when he got hijacked and was brought to Glasgow," he said, with a mixture of praise and regret.

"When I took over as manager and had to make so many changes to the squad, I thought I'd have to take a few smacks in the chops and get on with it.

"If it meant losing the league that first season, fine, we'd just have to keep going.

"The changes had to be done, and you have to remain strong that what you're doing is right."

The legacy of Mowbray's 10 months in charge after he replaced Strachan, during which he brought in so many players but failed to win a single trophy, was a big hole in the club's finances.

This necessitated the sale of key players including Aiden McGeady, Artur Boruc and Stephen McManus, to fund Lennon's rebuilding.

But the equity released, including wages, has been used astutely, and Strachan believes this is something for which Lennon should be credited.

"When I took over, I was told that the year before we were £30-odd million in debt, and we had to cut that," recalled Strachan. "People always tend to think it's transfer fees. But transfers fees are not the big problem – it's the wages.

"It's like Aiden being sold. Some supporters say, 'They didn't spend all the money they got for him buying new players'.

"But it was all the wages that came in, including guys like Joe Ledley, even though he was a Bosman. That's the big difference, and that's ongoing for four or five years."

All of which Strachan is confident Lennon is now fully equipped to deal with as the wheeling and dealing begins to move up another gear.

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