Thank goodness for the likes of Scarlett Johansson, Kim Kardashian and Kelly Brook who remind us that women with curves do exist.
But few shops on the high street cater for women with a fuller bust - and that's where one Glasgow shop comes into its own.
Bravissimo has provided lingerie and swimwear to women with bigger cup sizes since it opened in Ingram Street in 2004.
And in March of last year, the store introduced its complementary clothing brand Pepperberry for outwear as well as underwear.
It offers a mix of casual, work and occasion wear, including dresses, tops and jackets designed with boobs in mind.
The idea of Pepperberry is that it stocks clothes in sizes 8 to 18 with three different curvy options to choose from, depending on the size of your bust. 'Curvy' is similar to a standard high street size, 'Really Curvy' is for women who go up one dress size on the high street to fit their boobs, while 'Super Curvy' is for women who usually have to go up two or more sizes on top.
The store also offers a free body shape styling service to help shoppers identify their body shape and share tips on which styles will accentuate their best features.
l FOR INFO: 01926 459 800 or visit www.pepperberry.com. Pepperberry is at 229 Ingram Street, Glasgow 0141 229 5430.