THE craze began when Carrie and Miranda sat down to discuss their man troubles over some in the TV show Sex And The City.
And now the cupcake phenomenon has reached Glasgow.
Scotland's first dedicated cupcake shop, simply called Cupcake, has opened in Merchant City - and has already proved to be a big hit with lovers of sweet treats.
The lady in charge of all things sugar and sweet is Ishbel Neat, 27.
She's swapped a job in TV to run the cupcake emporium, which she's decorated with chequered floors and cool mint walls for a chic Parisian feel.
Ishbel, 27, from the West End, said: "Cupcakes are sweet and pretty and when you see one you just want to put it in your mouth!
"They remind you of being a kid again and they're really hard to share, so you always get one all to yourself. They really are appealing to everyone - I get men coming in to buy a pink cupcake with sprinkles and guys especially love our bright blue Cookie Monster cupcakes!"
The worldwide cupcake craze began when Carrie and Miranda visited cupcake shop The Magnolia Bakery in New York's Greenwich Village in a scene from the TV show.
Celeb cupcake fans include Tom Cruise and Katie Holmes - who sent out boxes from an LA cupcakery for Christmas gifts - and Desperate Housewives star Teri Hatcher who has been snapped with daughter Emerson indulging at The Magnolia Bakery.
Their popularity spread from the USA and Canada - which even has mobile cupcake vans - and has finally reached the UK.
Dozens of trendy cupcake shops have sprung up in London, including the Hummingbird Bakery in Notting Hill which lists Elle Macpherson, Gwyneth Paltrow and Minnie Driver among its customers.
Supermodel Heidi Klum apparently bought Victoria Beckham a box for her birthday - hopefully low calorie - while former South African president Nelson Mandela is reported to have ordered cupcakes from London's Candy Cakes for his 90th birthday party, as did Madonna for her 50th.
Cupcakes have even reached the high street, with Marks and Spencer launching a range last month.
And for Ishbel, the tasty treats have cooked up a whole new career in Glasgow.
Originally from Fife, she worked as a production assistant for American TV network Current TV in London after leaving Edinburgh College of Art.
Simon Cowell, Dermot O'Leary and the rest of the X-Factor team worked in the same building, and she was even once flown to San Francisco to party with former vice president Al Gore.
But after spending a year working for the company on the west coast of America before returning to London she realised she wanted a more relaxed lifestyle.
Luckily Evelyn Hogarth of Hyndland-based Top Tier Cakes was looking for a manager to help her set up a specialist cupcake shop.
She said: "I had started to pine for a less frantic life and realised I really wanted to come back to Scotland. When I was approached by Evelyn to take on the shop I jumped at the chance - it just seemed there was so much potential for a cupcake shop in Glasgow.
"The best part of this job is that everyone is happy when they come in to a cake shop - they're either thinking about celebrating, or thinking about eating cake!"
Now, rather than grappling with cameras and microphones, Ishbel uses sponge and buttercream to concoct as many as 200 creative cupcakes a day.
The shop, which opened last month, has its own oven, while larger batches of the cakes - which start at £1.50 each - are made at a bakery in Govan.
And as well as the usual pink, flower-adorned creations, Ishbel has also been asked to cater for some more unusual requests.
She said: "Recently we were asked to make boob, lip and eye cupcakes for a cosmetic surgery clinic.
"And the Lord Provost and his wife came in for some cupcakes not long ago - they pulled up outside in the official car!
"GMTV host Jenni Falconer was admiring them in the window the other day too."
Ishbel is also planning a new range of cupcakes flavoured with vodka, rum and Malibu, and hopes to eventually have a cupcake cafe in the shop.
And in true New York style, the shop even delivers boxes of cupcakes around the city within 24 hours.
But being surrounded by delicious cakes all day must be very tempting...
"Because I'm around them all the time, I'm not that tempted.
"But sometimes when they're fresh out of the oven and still warm it takes a lot of willpower not to just pop one on my mouth..." Cupcake, 70 Bell Street, Glasgow, G1 1LQ. 0141 552 2195.