THESE amazing images are part of a new £60,000 campaign to get more people to take a trip 'doon the watter'.
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£60k campaign to turn river into tourist hotspot
THESE amazing images are part of a new £60,000 campaign to get more people to take a trip 'doon the watter'.
The Clyde Waterfront Heritage Guide aims to turn the 13-mile stretch of River Clyde waterfront from Glasgow Green to Dumbarton Rock into a tourism hotspot.
The initiative - a joint programme developed by Glasgow City Council, Scottish Enterprise and Renfrewshire Council - wants to highlight the changing face of the Clyde and the attractions along it.
A massive poster campaign is being launched to promote the heritage guide, with photos of sites like the People's Palace, Xscape, the Science Centre and the Prince's Dock.
Mirroring the two faces of the Clyde, old and new, the catchline for the ad campaign is There are two Clydes to every story'.
The posters will be stuck to billboards, trains and buses to encourage more Scots to visit the attractions on their doorstep.
The team behind the project is also attempting to piggyback' on to the Homecoming Scotland campaign.
City council leader Steven Purcell, who is chairman of the Clyde Waterfront Strategic Partnership, the group behind the guide, said: "Successful regeneration involves linking the past and the future and whether you are a first-time visitor to the area or a local with the Clyde on your doorstep, there is something in this guide for everyone.
"Alongside the spectacular new developments that are taking place along the Clyde, this guide reminds us of how fascinating and significant the history of the river really is.
"Its publication supports Clyde Waterfront's vision to develop a vibrant and thriving river with people and communities at its heart."
As well as Glasgow Green and Dumbarton, the areas featured are Victoria Bridge and the Merchant City, the Broomielaw, Queen's Dock and Yorkhill Quay, Prince's Dock, Govan, Braehead, Renfrew, Erskine, Clydebank, Old Kilpatrick and Bowling Harbour.
More than 65 visitor attractions and sites of interest are listed, including Templeton's Carpet Factory, the Clydeport building, the Waverley, the Tall Ship, India of Inchinnan, and the Titan Crane at Clydebank.
Renfrewshire Council leader Derek Mackay said: "The Renfrewshire sites in the guide highlight how we have sought to link old and new, from the heritage artwork in Clyde View Park, to the restoration of the historic Bascule Bridge and the riverside walkway which links Braehead with the Renfrew Ferry.
"These elements have reintroduced a previously forgotten Clyde to residents and allow visitors to enjoy new developments while being reminded of the importance of the river and its past."
Initially, 30,000 copies of the guide will be distributed across central Scotland to tourist attractions and information centres.
An outdoor advertising campaign to promote the guide will run until the end of April, featuring 48 giant posters at main rail stations, 250 posters on commuter trains and 100 on buses. There's also an online promotion, and a website has also been created.
Guide reveals some gems off beaten track
AS well as high-profile attractions along the Clyde, the new guide flags up places of interest off the beaten track:CARLTON PLACE
Developed in the 18th century, the Georgian-style housing development was created by the Laurie Brothers - the area became known as Laurieston. Such was its grandeur that Laurieston House on Carlton Place was deemed grand enough to host George IV on his visit to Glasgow in 1822. The interiors had been created by the same Italian artists who decorated Windsor Castle.
HYDRAULIC PUMPING STATION
The area between Govan Road and the River Clyde used to be a huge dock. Prince's Dock was constructed in 1897, when the shipyards were flourishing. By 1988, Prince's Dock had been filled in and became the site of the Garden Festival. This Pump Station, designed by architects Burnet and Campbell in 1894, is a reminder of the old dock, with carvings representing the winds which carried ships across the seas.
CLYDE NAVIGATION TRUST BUILDING
The Clyde Navigation Trust was established in 1858 and was involved in dredging the Clyde and providing quays, dry docks and ferries. The former trust building on the junction of Clyde Street and Robertson Street was designed by legendary architect JJ Burnett. The facade's sculptures are based on Greek mythology.
KELVINHAUGH FERRY
This is a hidden gem, obscured by the Tall Ship. Sitting close to the Clydeside Expressway, Kelvinhaugh Ferry No. 8 was built in 1954 and licensed to carry 144 passengers.
