Innis & Gunn is poking fun at light-fingered Scots as the brewer reveals how many of its distinctive pint glasses have gone ‘missing’ since 2013.

Since the Edinburgh-based company’s lager launched four years ago - along with a pretty nifty line of glasses - the company has calculated that over 77,000 of them have gone AWOL.

Broken down even further, this equates to a staggering 19,250 every year*.

The majority of the ‘borrowing’ has happened in Central Scotland, with Edinburgh and Glasgow being the biggest culprits.


A post shared by Innis & Gunn (@innisandgunnuk)

View on Instagram

The figures come as the Edinburgh-based company launches a tongue-in-cheek ad campaign taking the mick out of the situation.

Entitled ‘Drink It In’, billboards across the country will soon be telling the public of the most “borrowed” glass out there at the moment.

Evening Times:

Jane Cannon, head of marketing at Innis & Gunn, described how the inspiration for the campaign came from having an inherent Scottish outlook that is reflected in the attitude of Scottish drinkers.

She added: “We wanted to celebrate the idiosyncrasy of our home city of Edinburgh in a unique way.

“We hope drinkers enjoy the campaign.”

*Figures are based on requests from pubs that have been supplied with the glassware.